Brand Awareness
Osusu had no online presence until I stepped in. Now, they don't only have online brand awareness, they have converted that into more sales, built deeper trust, and are becoming top of mind for their audience.
Overview
2025-2026,
Osusu by PackNPay
They didn't know what they needed, they just knew they wanted sales. Osusu needed to build an online presence, get brand visibility, and convert that into sales.
The Strategy
I developed the brand and marketing strategies and those needed to be in place first because creating and curating visual, engaging content for our social media feeds.
To build trust, I implement a customer review strategy. Since we were short-staffed at the time, I even joined the delivery team just to record customer reviews myself. Now I suggested and implemented Customer of the Month series, where we highlight a customer and let them share how Osusu has been helpful to them, to increase trust and build community.
I record, edit and publish high-quality visuals, educative blog content and connect the customers and business through email marketing storytelling.
I also increase app engagement and conversions through push and in-app notifications.
Additionally, I plan and execute UGC and influencer campaigns, alongside high-performing platform adverts on a small budget.
I am also a content creator for this brand.
"Marketing, especially Digital Marketing was not something we knew how to do, but with you now, several people can identify with the business, people talk about how they see us online, our signups have increased, more sales are coming in. I really love the emails and the stories you share with them. All I can ask from you right now is constituency, and I believe in you so much."
Ifuneya
COO
The Result
While we're still getting good results, here's what I can count.
We got over 1k sign ups in two months, increased app downloads, usage. Increase in sales and trust from prospective customers.
